Visual Content Creation
ABOUT VISUAL CONTENT CREATION
From short-form videography, photography, and ready-to-publish social posts, visual content creation provides you with high-quality content to use on your brand’s social media accounts.
(See details of our various content creation offerings below)
OPTION 1
Short-form videography and editing
Video Editing:
Brands provide us with raw vertical video files and we edit them to create short-form videos, ready-to-post as you please.
Short-form Videography:
If you need help filming original videos to use for your social content, we’ll come do a content shoot! Whether it’s for your destination, hotel, airbnb, restaurant, retreat, travel experience, or you talking to the camera, we’ll capture the content for you.
After we film, we can either give you all the raw files to use for yourself, or we can edit them to create ready-to-publish videos for your socials.
OPTION 2
Social-optimized photography
We provide beautiful images for use on your social media pages — whether it’s a photo for your feed or to use in a graphic design for an Instagram carousel or story.
What does “social-optimized” or “social-first” photography mean?
It’s vertically captured so the image takes up more of that “digital real-estate” on a person’s feed.
It looks like an organic, creator-captured image, rather than a super editorial and ad-like image — social users are turned off by content that looks like ads.
We take potential social uses into account when capturing. EX: “Could this be used as a background for a story? Is there enough empty space in this photo to add text later in feed graphic designs?”
OPTION 3
User-generated content (UGC)
User generated content is content that look like it was captured + created by a real consumer, customer, brand fan, etc.
The appeal of UGC for brands is that it's authentic and relatable, which helps a brand to build trust and connect with their audience — especially compared to traditional advertising.
As Later states, “UGC content has always been successful in building trust because it seems like a word-of-mouth recommendation from a friend or family member.”
Examples of UGC: an Airbnb hires us to make a video of their property and experience of our stay there. Or retreat company hires us to create a video about traveling in Costa Rica if they are hosting a retreat there and want to inspire people to join.
FAQ
Who is this for?
Visual content creation is the perfect service for:
Brands that need social-optimized photos to post on their social channels
Brands that need short-form videos to post on their social channels
Brands that have raw video assets and need a creator to edit and create Reels/TikToks with them
Brands that have an existing social media manager, but need help/assistance with the creation of the actual social posts and videos
How does this differ from social media management?
With visual content creation, Casa Social captures original visuals (photos + videos) for you to have as creative brand assets, as well as creates ready-to-publish social posts to publish on your social channels as you please.
While Social Media Management is more encompassing with the development of a custom social media strategy, monthly analytics reports, and content creation, Social Media Management requires brands to provide photo and video assets for the Social Manager to create their social posts with.
The two offerings — Social Media Management and Visual Content Creation — can combined for a more streamlined end-to-end social media marketing service.
INVESTMENT $
Visual content creation is offered on a monthly retainer rate or per project.
Each brand’s social content needs are unique and we want to make sure you’re getting everything you need and not paying for you don’t. Therefore, Visual Content Creation proposals are created custom, based on your individual needs and the business and social media goals discussed on our initial discovery call. Inclusions vary.
