Portfolio

ABOUT ME

Hi, I’m Ilyanna! I’m a social media manager + content creator that specializes in working with travel, tourism, and hospitality brands.

As a traveler myself who spent years living abroad, delving into global destinations + cultures, and experiencing the significant impacts and life-changing moments that travel so often facilitates, it is my mission to share the value of travel and new experiences on social media — both through my own content and for the aligned brands/companies I work with.

From social media strategy and social-first photography to short-form videography and video editing, I help to market travel + hospitality brands on social media through compelling content that is on-brand, strategy-backed, and value-packed.

Learn more about my experience and explore some content examples below.

Brands I’ve Worked With

TEMPE TOURISM CASE STUDY

Tempe Tourism is the destination marketing organization for Tempe, Arizona located in the Greater Phoenix Area. Since taking over the position as the in-house Social Media + Content Manager and with that, implementing an organic social media strategy, establishing Instagram and TikTok as our primary social platforms, prioritizing short-form video content, and leveraging partnerships with aligned creators, we’ve seen significant growth in our social media accounts.

Within 19 months, our TikTok audience has organically grown from 29K to 49.1K followers and our Instagram audience has grown from 15.4K to 38.9K followers, with our engagement rates consistently at or above industry standards.

We’ve collaborated with accounts such as Visit Arizona, Hello Angelia, and SatoShi/Helmet Nachos to generate further brand awareness for Tempe and what our destination has to offer. A major key to the success we’ve seen in these partnerships has been to ensure that our destination and brand are not only aligned with the creator’s brand, but that the sponsored post would be a natural + organic fit into the content they are already posting.

Short-form Video Content

Below you’ll find examples of short-form video content I’ve created for Tempe Tourism, Cruise Critic, and my creator account @byilyanna.

@tempetourism

As the Social Media + Content Manager at Tempe Tourism, I film original video content, edit videos to create Reels/TikToks, write captions, and publish videos on @tempetourism. To view the videos, please click on its image.

@cruisecritic

As the Reels Editor/Creator for Cruise Critic, I used vertical, raw video assets provided by the cruise editors to edit the videos into Reels and wrote captions for posting on Tripadvisor’s @cruisecritic. To view the videos, please click on its image.

@byilyanna

As the Creator for my travel + hospitality focused Instagram account, I film original travel content, edit videos, write captions, and post these videos on @byilyanna. To view the videos, please click on its image.

Travel Photography

Below you’ll find some photos that I captured during my travels.

Yangon, Myanmar

Myanmar, formerly known as Burma, is the Southeast Asian country that I had the beautiful privilege to live and work in for two years. It’s a place that’s largely unexplored compared to it’s neighboring countries, but one with some of the most incredible people, intact and unique culture, and wonderful variety of landscapes to immerse yourself in.

Postcards from other beautiful destinations

Antigua, Guatemala / Yangon, Myanmar / St. Thomas, USVI / Acatenango Volcano, Guatemala

Kind Words & Testimonials

See what past clients have said about working together below.

“Ilyanna was phenomenal to work with, and I could not recommend her more highly. She's creative, smart and has an impressive attention to detail. We worked with her to create short reels for our social media feeds, and she knocked our expectations out of the park — creating content that performed better than most we'd had prior, both developing concepts on her own, as well as bringing our internal concepts to life. And the icing on the cake was she was an absolute joy to work with. We're so sorry to see our time with Ilyanna come to an end, but hope to have the chance to work together again one day — and recommend her without any hesitation.”

— Aubrey, Associate Director at Cruise Critic

“Ilyanna is a dream to work with! She really understood what I wanted to create, was open to feedback and re-direction (of which there was very little) and she delivered a thorough, super creative, and on-brand batch of content that I couldn't have produced myself. Will definitely work with her again in the future."

— Naessa, Founder at Write Magical Digital Marketing

SOCIAL MEDIA MANAGER + CREATOR SKILLS

  • Social media strategy

  • Insights + analytics reporting

  • Sprout Social

  • Short-form/social videography + editing

  • Social-first photography + editing

  • Influencer/Creator partnerships

  • Community management

  • Trend research

  • Social graphic design

  • Copywriting

Get in touch!

hello@casasocial.co / ilyannasocialmedia@gmail.com / @byilyanna