Social Media Management
ABOUT SOCIAL MEDIA MANAGEMENT
From a customized social media strategy and content planning to content creation and analytics reporting, social media management is our most encompassing and streamlined service for brands who need help marketing their businesses on social media. We offer SMM for Instagram and TikTok.
(See the process of our Social Media Management offering below)
STEP 1
Develop your brand’s custom social media strategy
The social media strategy is the foundation for everything you post and arguably the most important step of social media management.
This will include business details such as your business goals, social media goals, offerings, unique value proposition, target audience, and market + competitor research.
It will also outline your brand’s content strategy for the social media platforms you’ll be present on, including content buckets, content styles, posting cadence, profile feed and highlights planning, and the most important social media KPIs to measure as they relate to your business goals.
STEP 2
Content ideation, calendar planning, and post creation
Now comes the really fun part — creating the strategy-backed content that will be published on your brand’s social platforms!
Using your strategy as the foundation, we’ll create high-quality, on-brand photo posts, graphic carousels, and short-form video content, write captions, add optimized hashtags and locations, and schedule your posts to be automatically published.
Included in content planning and creation is also trending video + audio research, short-form video storyboarding, writing scripts for videos as necessary, video editing, and providing bi-weekly Reel/TikTok prompts.
(See note about content at page bottom)
STEP 3
Monthly insights & analytics report
At the end of each month, we’ll take a look at your social media insights, analyzing everything from the best and worst performing posts to audience growth, engagements, reach and impressions, profile visits, and link clicks.
We’ll then package this up into a Monthly Analytics Report that’s easy to follow and easily digestable, so you can understand how your account and content is doing and if it’s aligning with the business and social media goals we initially set.
We also use what we learn from the analytics to inform the social strategy and content going forward.
INVESTMENT $
Social media management is offered on a monthly retainer rate.
Each brand’s social media and content needs are unique and we want to make sure you’re getting everything you need and not paying for anything you don’t. Therefore, Social Media Management proposals are created custom, based on the business and social media goals discussed on our initial discovery call. Inclusions vary.
(NOTE ABOUT CONTENT)
Brands are responsible for providing creative assets, such as photos and videos, for Casa Social to create your social media content with. If you do not currently have any creative assets and need social-optimized photography and/or short-form videography for social media, you can add that to your Social Media Management package.
See more information about our photography/short-form videography offering here.