Tempe Tourism
Social Media Management / Content Creation
ABOUT
Tempe Tourism is the destination marketing organization (tourism board) for Tempe, Arizona — an urban desert destination in the Greater Phoenix area. Their mission is to foster the city’s economic growth by inspiring travelers to visit and explore Tempe.
View examples of my work as Tempe Tourism’s in-house Social Media + Content Manager, including some of our top performing social posts below.
RESPONSIBILITIES
Developing and implementing a social media strategy based on the organization’s business goals
Content creation including: photography, short-form videography, graphics, and video editing for Reels and TikToks
Managing Influencer Marketing collaborations with aligned creators
Social media management and community engagement across Instagram, TikTok, and Facebook
Creating monthly analytics reports and using the data to inform our ongoing strategy
THE IMPACT
As a result of a new social strategy — focused on Instagram and TikTok and prioritizing short-form video content — we’ve seen significant increases in followers, reach, and engagement. Since beginning with the company in May 2023, our Instagram following has over doubled, going from 15.4k to 32.4k followers — within 13 months, using organic social media content only.
Additionally, our TikTok account has organically grown from from 29k to 44.3k followers during the same period.
